7 elements of good graphic design
Good graphic design elements are a working element or part of art or design. Simply put, these are the elements of art. Take a piece of color, a pinch of texture, and a whole lot of shape and the result will be some well-designed graphic design.
The recipe may vary, but all works of art and design contain a combination of the following seven elements shown in this infographic:
Line:
Lines in graphic design can be used for a wide range of purposes: emphasizing a word or phrase, attaching content, creating patterns, and more.
Color:
Color is used to create emotion, define importance, create visual interest, and integrate branding. See our post on Color Psychology for more details.
Texture:
The texture is related to the surface of an object. Using textures in graphic design adds depth and visual interest. It can be applied graphically in the form of a pattern or through the choice of printable surface.
Size:
In graphic design, size is used to convey importance, draw attention, and create contrast.
Shape:
The three basic shapes are geometric (circle, square, triangle, etc.), natural (leaf, tree, man, etc.), and abstract (icon, stylization, and graphic representation). Use caution to create a visually pleasing design and eye-catching design.
Alignment:
An important part of any good graphic design, space is the area around the elements of a design. It can be used individually or in group information. Use it effectively to give the eye a rest, define importance, and lead the eye wherever you want to travel.
Value:
Value is how light or dark an area looks in a design. It’s everything from blacks to dark to white to bright. Used properly, it can create depth, contrast, and emphasis.
Design elements
When creating any visual work of art, various elements of graphic design have to be considered, whether it is for interior design, logo, advertisement, or web design. The basic elements of design are:
1. Color: Color helps to set a mood for your composition. When light waves hit an object and are reflected in the optic nerves of the human eye, the sensation they feel is called color. Artists and designers use color to illustrate and describe the content. Designers use color to illustrate mood, light, depth, and perspective. Designers use the color wheel and color theory theories - a set of guidelines for color mixing, blending, and manipulation to create color schemes.
2. Line: Line refers to the way two points of space are connected. Whether they are horizontal lines, diagonal lines or vertical lines, the lines can help point the eye towards a certain point in your composition. You can create textures by incorporating different types of lines, such as curved or patterned lines, instead of straight lines.
3. Value: In design, value refers to the lightness or darkness of a color. The values of a color are often visualized in a gradient, displaying a variety of colors ranging from light to dark. Artists can use different values of color to create the illusion of mass and volume in their work.
4. Space: Proper use of space can help others see your design as you wish. White space is the space in or around the center of an image. Positive space is the space that takes your content into your writing. The gap in your design is important because a layout that is too crowded can overwhelm the viewer’s eye.
5. Shape: In its most basic form, a shape is a two-dimensional area surrounded by an outline. Graphic artists can use other elements including lines, colors, values and shadows to give a shape a three-dimensional shape. There are three types of shapes: organic shapes that occur naturally on Earth, geometric shapes that are angular and mathematically consistent, and abstract shapes that represent but do not fully represent the things of nature.
6. Form: Form relates to the way a shape or physical configuration occupies space. Instead of creating forms through three-dimensional physical shapes, designers create the appearance of forms on a flat surface using light, shadows, object shapes, negative spaces, and surrounding objects.
7. Textures: Textures are one of the design elements used to express the presence or feeling of an object. The sensitive texture is a physical sensation of touch, whether rough, smooth, or ribbed. Visual texture, on the other hand, refers to the imaginary feeling of an illustrated texture, which can create more visual interest and a higher sensory experience.